🛣 Options, Not Roadmaps

An option is something you can do but don’t have to do. All our product ideas are exactly that: options we may exercise in some future cycle—or never.

Without a roadmap, without a stated plan, we can completely change course without paying a penalty. We don’t set any expectations internally or externally that these things are actually going to happen.

I know Basecamp is always the industry outlier with these things, but the thoughts on roadmaps are probably more true for many companies in reality than we’d all like...