If you’ve been involved in investing or fundraising activities in the past, you’ve likely heard about “TAMs” (total addressable market), as in “So what’s your TAM look like?” The general idea is to determine a metric that communicates in few words the nature of a given market for a product or service. Investors want to know how a company thinks about its market opportunity (investors generally want large ones), and startup founders need to have a sense for what they can realistically target, build for, sell to, and capture to build a business. You may also...

This is a repost from my newsletter, Res Extensa, which you can subscribe to over on Substack. This issue was originally published in November, 2020.

In our last issue, we’d weathered TS Zeta in the hills of Georgia, and the dissonance of being a lifelong Floridian sitting through gale-force winds in a mountain cabin. Last week a different category of storm hit us nationwide in the form of election week (which it seems we’ve mostly recovered from). Now as I write this one, Eta is ✦