In product development, you can orient a team toward process or practice. Process is about repeatability, scalability, efficiency, execution. Practice is about creativity, inventiveness, searching for solutions.

Choosing between them isn’t purely zero-sum (like more practice = worse process), but there’s a natural tension between the two. And as with most ideas, the right approach varies depending on your product, your stage, your team, your timing. In general, you’re looking for a balance.

I heard about this concept on a recent episode of the Circuit...