Often you hear product teams talking about their roadmap in investor-like terms. Managing their upcoming initiatives like a financial portfolio, distributing their bets among things of various categories, sizes, and risks — like a portfolio manager would do to hedge risk. Umang Jaipuria makes the case that product teams should be inverting this logic: concentrating their bets (and therefore, money and energy) behind fewer things.

All product teams should have ONE bet they are making, and put all their effort into making that successful. The fact of the matter...